As reported by the Los Angeles Examiner, "the Situation" "star" of the MTV show Jersey Shore has been denied trademark registration for his name based on a clothing retailer who applied for and started selling clothes before he became "the situation." An interesting lesson about "product" marketing and being first to file.
Read more: http://www.examiner.com/jersey-shore-in-national/jersey-shore-like-snooki-the-situation-has-a-trademark-situation
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